New from KnowNow! 2nd Annual Responsible Marketing for Gambling Operators Conference
Great news! After a hugely successful event last year we are holding our second Annual Responsible Marketing for Gambling Operators conference. With a packed agenda this event will bring stakeholders together from across the industry. We’ll lift the lid on the issues and provide an insight into new and innovative ways to attract a changing audience.
Responsible Marketing for Gambling Operators.
At last years conference, Ian Angus from the Gambling Commission opened the event delivering the following message to holders of operating licences granted by the Commission:
“My advice to you is this: a storm is gathering but it can be avoided. Learn from the mistakes of the past. Listen to what the public is saying and put responsible advertising standards at the very heart of your business. Don’t wait for the storm clouds to burst and precautionary measures to be triggered. Step up now and own this.”
2nd Annual Responsible Marketing Gambling Event.
Join us in London where we’ll look back at what has actually happened in what has been an eventful year. We have seen a voluntary whistle to whistle ban on advertising. There have been numerous studies into the effects of marketing and advertising and a new version of the LCCP has been published. Furthermore the Gambling Commission have identified marketing as a key area for consideration in their National Strategy to Reduce Gambling Harms.
This promises to be an essential event. We’ll explore how changes might have impacted harm reduction and look forward to what we can expect in the future.
Last years conference included speakers from The UK Gambling Commission, CAP, LeoVegas, Gamban, GambleAware, YGAM and many more.
Negative media coverage of the industry continues to drive public opinion. Because of this operators may risk losing customers who feel that they are being treated unfairly or being misled by marketing promotions.
There is a lot of pressure on operators to look at the way they attract and retain players. Above all upholding the key objectives of the 2005 Gambling act.