Responsible Marketing for Gambling Operators
Here are some pictures from the latest KnowNow conference: Responsible Marketing for Gambling Operators.
Date: 3rd October 2018.
Venue: Prospero House, London.
KnowNow conference: Responsible Marketing for Gambling Operators.
KnowNow conference partners Gamcare and GamblingCompliance.
Introduction from KnowNow MD Paula Pusey.
Opening remarks from the chair.
Laura Da Silva Gomes, Founder Director, DigitalRG.net
Presented by Ian Angus, Programme Director, Consumer Protection & Empowerment from the UK Gambling Commission.
“We need a proper and constructive debate about gambling marketing and advertising, including sponsorship arrangements in sport. At a time when consumer trust in gambling is at an all time low, it would be unwise for industry to ignore the hardening public and political mood around advertising.” Read More
A view from the Advertising Standards Authority and Committee of Advertising Practice.
Presented by Andrew Taylor, Regulatory Policy Executive, CAP.
“Vulnerability is not just problem gamblers, it can be transitory and advertisers need to keep that in mind”
Social Responsibility at the heart of campaigns.
With Rob Painter, Brand and HR Director at Sky Betting and Gaming.
“It should be as easy to safeguard as it is to place a bet”
Sky Bet – When The Fun Stops, Stop
Real life impact of marketing practices.
Owen Baily talks openly about his past addiction.
“I’ve gone from digging small holes as a kid to ending up in dark metaphorical chasms”
Panel discussion: Affiliate marketing uncovered.
Joe Ewens, Managing Editor, GamblingCompliance moderates a panel with:
Petra Blixt, Marketing Director, LeoVegas Gaming.
Paul Carpenter, Head of Industry Services, GamCare.
Andy Danson, Partner, Bird & Bird.
Louise Wendel, Head of Legal, Catena Media.
Fireside Chat – Protecting the young and vulnerable
Moderator: Hannah Gannage-Stewart, Deputy Editor iGaming Business.
Will Ridley, Brand Executive, Sky Betting and Gaming. Chair of the Young People and Student Advisory Group for YGAM.
Mike Wojcik, CEO, Queen Mary University Student Union and Trustee YGAM.
Putting the customer at the centre with terms and promotional practices.
With Jason Chess, Partner, Wiggin LLP.
Panel discussion: KYC, the changing face of the customer. Innovative ways to attract new players.
Moderator: Dan Waugh, Partner, Regulus Partners
Iain Corby, Deputy Chief Executive, GambleAware
Simon Murphy, Managing Director, Prime Time Play
Jack Symons, CEO, gamban
Helen Walton, Chief Commercial Officer, Gamevy
Closing remarks and close of conference