Responsible Marketing for Gambling Operators 2019

Event Phone: + 44 7734 215166

Now in its second year, this conference is designed to help give gambling operators the tools you need to understand the changing regulatory landscape around promotions, avoid costly regulatory action and develop marketing strategies that will enable you to attract new players in a responsible way.

There is a lot of pressure on operators to look at the way they attract and retain players whilst upholding the key objectives of the 2005 Gambling act. 

13 months on from the Gambling Commission’s Ian Angus opening the event by warning operators that a storm is coming, we’ll look back at what has actually happened, how changes might have impacted harm reduction and forward to what we can expect in the future.

And what a year it has been. We have seen a voluntary whistle to whistle ban on advertising which comes into effect in August, numerous studies into the effects of marketing and advertising, changes to the LCCP and the Gambling Commission identifying marketing as a key area for consideration in their National Strategy to Reduce Gambling Harms.

Negative media coverage of the industry continues to drive public opinion and customers are more likely than ever to vote with their feet if they feel operators are treating them unfairly or misleading them with sharp promotions or marketing practices.

This full day will bring stakeholders together from across the industry, lift the lid on the issues and provide insight into new and innovative ways to attract a changing audience. 

Who should attend

• Senior management at gambling operators
• Marketing professionals
• Compliance and player protection professionals at gambling operators
• In-house lawyers at gambling operators
• Public Relations professionals within gambling operators 
• Consultants working with the gambling industry
• Regulators 

Agenda

Time slots are provisional and exact timings may be subject to change.

09:30 Opening remarks from the chair

Joe Ewens, Managing Editor, GamblingCompliance

09:40 Regulatory review – A year on from the storm warning

Ian Angus, Programme Director, Consumer Protection & Empowerment, UK Gambling Commission 

10:20 A view from the Advertising Standards Authority and Committee of  Advertising Practice 

Andrew Taylor, Regulatory Policy Executive, Committee of Advertising Practice 

10:50 Networking coffee break

11:25 Ipsos MORI on the GambleAware research

Steve Ginnis, Research Director, Ipsos MORI

12:00 Fireside Chat – How much impact do responsible gambling messages and safer gambling campaigns actually have? 

Moderator: Hannah Ganage Stewart

Tony Parente, Expert through lived experience 

Adrian Sladdin, Director, Seventh Wave Training

12:45 Networking lunch break

14:00 Real life impact of marketing practices

Rob Mabbett, Gambling Therapy Manager, Gordon Moody Association

14:35 Tracking affiliate activity through self service monitoring systems

Ian Sims, Founder, Rightlander 

15:10 Networking coffee break

15:35 Panel – Social media marketing, influencers and responsible marketing. What should operators be considering in this area and how do you safeguard against targeting vulnerable people?

Moderator: Harrison Sayers, Reporter, GamblingCompliance

Shenaly Amin Davdra, Senior Digital Marketing Growth Specialist

Pete Wallis,  Operations Manager, Epic Risk Management 

Matt Wilson, Founder / CEO, Ball Street Network 

16:35 Closing remarks and close of conference