Responsible Marketing for Gambling Operators 2019

Event Phone: + 44 7734 215166

Details Price Qty
Early Bird Ticket £675.75 (GBP)*  
Full price ticket £795.00 (GBP)*   Goes On Sale
October 12, 2019

* price does not include VAT

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  • November 13, 2019
    9:00 am - 4:30 pm

Now in its second year, this conference is designed to help give gambling operators the tools you need to understand the changing regulatory landscape around promotions, avoid costly regulatory action and develop marketing strategies that will enable you to attract new players in a responsible way.

There is a lot of pressure on operators to look at the way they attract and retain players whilst upholding the key objectives of the 2005 Gambling act. 

13 months on from the Gambling Commission’s Ian Angus opening the event by warning operators that a storm is coming, we’ll look back at what has actually happened, how changes might have impacted harm reduction and forward to what we can expect in the future.

And what a year it has been. We have seen a voluntary whistle to whistle ban on advertising which comes into effect in August, numerous studies into the effects of marketing and advertising, changes to the LCCP and the Gambling Commission identifying marketing as a key area for consideration in their National Strategy to Reduce Gambling Harms.

Negative media coverage of the industry continues to drive public opinion and customers are more likely than ever to vote with their feet if they feel operators are treating them unfairly or misleading them with sharp promotions or marketing practices.

This full day will bring stakeholders together from across the industry, lift the lid on the issues and provide insight into new and innovative ways to attract a changing audience. 

Who should attend

  • Senior management at gambling operators
  • Marketing professionals
  • Compliance and player protection professionals at gambling operators
  • In-house lawyers at gambling operators
  • Public Relations professionals within gambling operators 
  • Consultants working with the gambling industry
  • Regulators 


Time slots are provisional and exact timings may be subject to change.

09:00 Registration and refreshments

09:30 Opening remarks from the chair

09:40 Regulatory review – A year on from the storm warning

10:20 A view from the Advertising Standards Authority and Committee of  Advertising Practice – testing child avatars and online gambling advertising

Andrew Taylor, Regulatory Policy Executive, Committee of Advertising Practice 

10:55 Real life impact of marketing practices – based on focus groups with problem gamblers and their lived experience

Rob Mabbett, Gambling Therapy Manager, Gordon Moody Association

11:30 Networking coffee break

12:00 Panel – How much impact do responsible gambling messages and safer gambling campaigns actually have? 

Moderator: Hannah Ganage Stewart

13:00 Networking lunch break

14:00 Well known brands and gambling product – walking the line

14:35 Tracking affiliate activity through self service monitoring systems

15:10 Networking coffee break

15:35 Panel – Social media marketing, influencers and responsible marketing. What should operators be considering in this area and how do you safeguard against targeting vulnerable people?

Matt Wilson, Founder / CEO, Ball Street Network

16:35 Closing remarks and close of conference



Venue Website:

241 Borough High Street, London, SE1 1GA, United Kingdom

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