Responsible marketing and promotions in times of trouble.

I hope everyone is surviving quarantine as best they can. I for one have very much been feeling the impact of the ups and downs of the coronacoaster but we are all in the same boat. I keep reminding myself that there are so many that are so much worse off than I am. As a single Mum, I miss my friends and wider family and am tasked with juggling homeschooling with running virtual KnowNow and getting some amazing events produced for when we come through this, which I firmly believe we will.

Marketing and promotions guidance for gambling firms with Paula Murphy. KnowNow Limited.

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Real life impact of marketing practices

The real life impact of marketing practices will be explored at our Responsible Marketing for Gambling Operators conference in November. Our packed agenda will feature some exclusive feedback from focus groups being held by the Gordon Moody Association.

The focus groups, being held in October, will look at the real life impact of gambling marketing and promotions across a range of potential audiences.

Rob will also be joined by Tony Parente who recently appeared on the BBC Panorama documentary, ‘Addicted to gambling’.

Responsible Marketing for Gambling Operators - November 13th

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A view from the Advertising Standards Authority and Committee of  Advertising Practice

Welcome back to Andrew Taylor from the the Committee of Advertising Practice (CAP). Andrew joins our line-up of speakers at our Responsible Marketing for Gambling Operators conference. He’ll be presenting a view from the Advertising Standards Authority and CAP. This will focus on testing child avatars and online gambling advertising.

Andrew Taylor from the Committee of Advertising Practice

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