Digital Conference: Responsible Marketing for Gambling Operators 2020
Event Phone: + 44 7734 215 166
- Two Days
October 15, 2020 - October 16, 2020
9:00 am - 5:00 pm - Day 1
October 15, 2020
9:00 am - 5:00 pm - Day 2
October 16, 2020
9:00 am - 5:00 pm
Marketing responsibly is a big focus for the gambling industry, regulators, lawmakers and the general public. There are many rules and regulations involved in the marketing of gambling products some of which are enforced on the industry and others have been entered into on a voluntary basis.
The APPG looking at gambling related harm recently included a total prohibition on advertising in its final report of recommendations for regulatory change in the UK. Whilst we have seen other jurisdictions such as Spain push through legislation to restrict gambling advertising rather than banning it outright.
Experts estimate that betting companies spent somewhere in the region of £200m on TV advertising and £1bn online last year. This indicates that digital marketing and social media in particular is now a well established channel for marketers looking to attract new business and create brand loyalty.. However when you are working in an industry that is subject to regulation and has a duty of care to protect the young and vulnerable it can be a minefield and the repercussions of getting it wrong can be very wide reaching indeed.
This two day event is a must for anyone interested in sustainable, responsible marketing practices. It is designed to bridge the gap between commercial considerations and operating within a player protection culture.
Who should attend
- Senior management at gambling operators
- Marketing professionals
- Compliance and player protection professionals at gambling operators
- In-house lawyers at gambling operators
- Public Relations professionals within gambling operators
- Consultants working with the gambling industry
- Regulators
Agenda
Time slots are provisional and exact timings may be subject to change.
Day 1 – Research and regulation
09:30 Opening remarks
Paula Murphy, Managing Director, KnowNow Ltd
09:40 – 10:20 Keynote – A view from the regulator
Ian Angus, Director of Policy, UK Gambling Commission
10:30 – 11:00 The legalities of what is and isn’t allowed – how to interpret the rules
Jason Chess, Partner, Wiggin LLP
11:10 – 11:40 Findings from the industry Advertising Technology Working Group
Elizabeth Robson, Senior Compliance Manager and Leanda Tretheway, Head of Customer Strategy Sky Betting and Gaming
11:50 – 13:00 Panel: What should we be considering about the impact of our marketing messages across different marketing channels?
Moderator: Daniel Bliss, Head of External Affairs, YGAM
Rob Mabbett, Interim Head of Development and Partnerships, Gordon Moody Associates
Andrew Taylor, Regulatory Policy Executive, ASA / CAP
14:00 – 14:30 The EGBA on the first ever pan-European code of conduct for responsible advertising
Vasiliki Panousi, Manager of EU Affairs, European Gaming and Betting Association
14:40 – 15:10 Harnessing data and ad tech to prevent vulnerable groups being exposed to online marketing
Josh Linforth, Commercial Director, Genius Sports Media
15:30 – 16:30 Panel: Is it possible for the industry to move away from an offers based marketing approach to a model that creates a real emotional connection with our customers based on trust, credibility and awareness?
Moderator: Adrian Sladdin, Director, Seventh Wave
Harry Lang, Managing Director, Brand Architects
Neill Simpson, Brand Director, William Hill International
Ian Sims, Business Owner, Rightlander
16:30 Close of day 1
Day 2 – Digital Marketing best practice and protecting the young and vulnerable
09:30 Opening remarks and recap from day 1
Paula Murphy, Managing Director, KnowNow Ltd
09:40 – 10:25 Keynote Interview – BGC on the role of responsible marketing for a responsible industry
David Clifton, Partner, Clifton Davies and Brigid Simmonds, Chairman, BGC
10:35 – 11:20 The inside out approach to addiction and problem gambling. A deep dive into understanding the lived experience of problem gambling and addiction
Jason Shiers, Certified Psychotherapist & Transformative Coach, Addiction Therapist and Author
11:30 – 12:30 Panel debate: What does the future look like for affiliate marketing? How will an affiliate licensing system work and what do we do about the link between affiliates and the black market?
Moderator: Bahar Alaeddini, Partner at law firm Harris Hagan
Tom Galanis, Founder and Principal, TAG Media
Clive Hawkswood, Chairman, RAIG
Brean Wilkinson, Product Advisor, Rightlander
14:00 -14:30 Activating effective social campaigns using content and influencers
Matt Wilson, Founder and CEO, Ball Street Network
14:40 – 15:40 What role does age gating and age verification play in protecting children from exposure to gambling products online?
Moderator: Paula Murphy, Managing Director, KnowNow Ltd
Daniel Brookes, COO, Grace Media Ltd
Rachel Butcher, Head of Sales, AgeChecked
Iain Corby, Executive Director, Age Verification Providers Association
15:40 Closing remarks and end of conference
Venue: Online