Digital Conference: Responsible Marketing for Gambling Operators 2020

Event Phone: + 44 7734 215 166

  • Two Days
    October 15, 2020 - October 16, 2020
    9:00 am - 5:00 pm
  • Day 1
    October 15, 2020
    9:00 am - 5:00 pm
  • Day 2
    October 16, 2020
    9:00 am - 5:00 pm

Marketing responsibly is a big focus for the gambling industry, regulators, lawmakers and the general public. There are many rules and regulations involved in the marketing of gambling products some of which are enforced on the industry and others have been entered into on a voluntary basis.

The APPG looking at gambling related harm recently included a total prohibition on advertising in its final report of recommendations for regulatory change in the UK. Whilst we have seen other jurisdictions such as Spain push through legislation to restrict gambling advertising rather than banning it outright. 

Experts estimate that betting companies spent somewhere in the region of £200m on TV advertising and £1bn online last year.  This indicates that digital marketing and social media in particular is now a well established channel for marketers looking to attract new business and create brand loyalty.. However when you are working in an industry that is subject to regulation and has a duty of care to protect the young and vulnerable it can be a minefield and the repercussions of getting it wrong can be very wide reaching indeed. 

This two day event is a must for anyone interested in sustainable, responsible marketing practices. It is designed to bridge the gap between commercial considerations and operating within a player protection culture. 

Who should attend

  • Senior management at gambling operators
  • Marketing professionals
  • Compliance and player protection professionals at gambling operators
  • In-house lawyers at gambling operators
  • Public Relations professionals within gambling operators 
  • Consultants working with the gambling industry
  • Regulators 


Time slots are provisional and exact timings may be subject to change.

Day 1 – Research and regulation

09:30 Opening remarks

Paula Murphy, Managing Director, KnowNow Ltd

09:40 – 10:20 Keynote – A view from the regulator

Ian Angus, Director of Policy, UK Gambling Commission

10:30 – 11:00 The legalities of what is and isn’t allowed – how to interpret the rules

Jason Chess, Partner, Wiggin LLP

11:10 – 11:40 Findings from the industry Advertising Technology Working Group

Elizabeth Robson, Senior Compliance Manager and Leanda Tretheway, Head of Customer Strategy Sky Betting and Gaming 

11:50 – 13:00 Panel: What should we be considering about the impact of our marketing messages across different marketing channels?

Moderator: Daniel Bliss, Head of External Affairs, YGAM

Rob Mabbett, Interim Head of Development and Partnerships, Gordon Moody Associates 

Andrew Taylor, Regulatory Policy Executive, ASA / CAP 

14:00 – 14:30 The EGBA on the first ever pan-European code of conduct for responsible advertising

Vasiliki Panousi, Manager of EU Affairs, European Gaming and Betting Association 

14:40 – 15:10 Harnessing data and ad tech to prevent vulnerable groups being exposed to online marketing

Josh Linforth, Commercial Director, Genius Sports Media

15:30 – 16:30 Panel: Is it possible for the industry to move away from an offers based marketing approach to a model that creates a real emotional connection with our customers based on trust, credibility and awareness?

Moderator: Adrian Sladdin, Director, Seventh Wave 

Harry Lang, Managing Director, Brand Architects

Neill Simpson, Brand Director, William Hill International

Ian Sims, Business Owner, Rightlander

16:30  Close of day 1

Day 2 – Digital Marketing best practice and protecting the young and vulnerable

09:30 Opening remarks and recap from day 1

Paula Murphy, Managing Director, KnowNow Ltd

09:40 – 10:25 Keynote Interview – BGC on the role of responsible marketing for a responsible industry

David Clifton, Partner, Clifton Davies and Brigid Simmonds, Chairman, BGC

10:35 – 11:20 The inside out approach to addiction and problem gambling. A deep dive into understanding the lived experience of problem gambling and addiction 

Jason Shiers, Certified Psychotherapist & Transformative Coach, Addiction Therapist and Author 

11:30 – 12:30 Panel debate: What does the future look like for affiliate marketing? How will an affiliate licensing system work and what do we do about the link between affiliates and the black market?

Moderator: Bahar Alaeddini, Partner at law firm Harris Hagan

Tom Galanis, Founder and Principal, TAG Media

Clive Hawkswood, Chairman, RAIG

Brean Wilkinson, Product Advisor, Rightlander

14:00 -14:30 Activating effective social campaigns using content and influencers

Matt Wilson, Founder and CEO, Ball Street Network 

14:40 – 15:40 What role does age gating and age verification play in protecting children from exposure to gambling products online?

Moderator: Paula Murphy, Managing Director, KnowNow Ltd

Daniel Brookes, COO, Grace Media Ltd 

Rachel Butcher, Head of Sales, AgeChecked 

Iain Corby, Executive Director, Age Verification Providers Association

15:40 Closing remarks and end of conference


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