Responsible marketing and promotions in times of trouble.

I hope everyone is surviving quarantine as best they can. I for one have very much been feeling the impact of the ups and downs of the coronacoaster but we are all in the same boat. I keep reminding myself that there are so many that are so much worse off than I am. As a single Mum, I miss my friends and wider family and am tasked with juggling homeschooling with running virtual KnowNow and getting some amazing events produced for when we come through this, which I firmly believe we will.

Marketing and promotions guidance for gambling firms with Paula Murphy. KnowNow Limited.

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The new normal. What do we need to think about coming out of lockdown?

How can your business best navigate out of this current lockdown? On Sunday 10th May the government is likely to be making a statement on plans to start to ease lockdown.

With this is mind we are delighted to be partnering with MH+A, specialists in working with businesses on acutely challenging strategy, commercial and transformation programmes.

Over the coming weeks, together, we aim to provide you with advice and guidance in order to return into a safe and profitable new normal. KnowNow Limited working with the gambling industry through lockdown.

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Living in a virtual world.

It’s no surprise that Aintree was called off this week. Matthew Holley reflects on what could have been and with a Virtual Grand National what could still be…

With recent global events The Cheltenham Festival really does seem like a distant memory. I’m going to be honest here. The festival is one of the highlights of my year. However this year felt strange. Looking back it feels like the last week of normality for me. As I avidly tuned in daily I knew that we were heading for a global crisis. However by watching the racing daily everything seemed normal.

A look at the Virtual Grand National by KnowNow Limited.

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Changing the compliance narrative

How do we get our commercial teams to work closely with player protection? How do we build it into the core of our business rather than simply seeing it as an annoying box to tick?
This will be discussed by a panel at our forthcoming Player Protection Forum. So we hand over to one of the panellists, Perrin Carey, to give his views on changing the compliance narrative.

Player Protection Forum from KnowNow Limited

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Player Protection at the core of our business…

We’ve got a great afternoon panel discussion at the Player Protection Forum with Peter Murray, Director of Alexem Services moderating. The panel will discuss how to get our commercial teams to work closely with player protection. How can we build it into the core of our business rather than simply seeing it as an annoying box to tick?

So time to introduce the moderator and two confirmed panellists.

Player Protection Forum from KnowNow Limited

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