My slice of ICE – Was it really all pole dancing and body paint?

KnowNow Founder and MD, Paula Pusey attended ICE this week. Here’s her own slice of ICE…

The gambling industry is making headlines again and once again it seems to be for all the wrong reasons. I have spent the last couple of days at ICE and yes there were plenty of companies using promo girls to sell their wares. Yes there were plenty of men dressed in suits ogling girls who were barely dressed at all swinging around poles. Yet, this is nothing new – it happens every year at the event so why does it make the headlines now?

Paula Pusey MD KnowNow Limited

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The Gambling Industry. Working together to implement positive change.

You would have to have been hiding under a rock to miss all of the negative coverage of the gambling industry lately. There is so much to talk about… The UK’s hidden problem gambling epidemic, fixed odds betting terminals, sponsorship of football shirts, irresponsible affiliate marketing campaigns, dubious data scraping techniques, connections to crime, sector wars between bookmakers and casino operators, industry donations to problem gambling charities not being met, huge fines being issued by the Gambling Commission, unregulated skin betting, loot boxes and operators encouraging young people with products that appeal to children. The list goes on and on and is growing every week.

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