Mindway AI – Bringing cutting edge thinking across neuroscience and AI to the gambling industry

We’re delighted to welcome back Mindway AI as a sponsor for our 6th Annual Conference; Social Responsibility for Gambling Operators and Keeping Crime out of Gambling.

Mindway AI bring cutting edge thinking across the fields of neuroscience and artificial intelligence to the gambling industry empowering operators to enhance player protection.

Join us on 13-14 September in London and meet the team. Want to know more about Mindway AI? Then read on for an introduction from their Social Media and Marketing Manager – Niamh Gallagher.

Mindway AI

Introducing Mindway AI.

Mindway AI started out in 2018 as a spin-out of Aarhus University in Denmark. Here, Professor Kim Mouridsen saw great promise in applying insights from neuroscience to AI technology in the pursuit of better player protection – converting more than ten years of research into safer gambling solutions. Our solutions are live in 4 different continents and more than 30 countries incl. UK, Denmark, Brazil, Germany, Canada, Australia and US and translated into 14 different languages. Currently GameScanner detects more than 7 million Active Players per month globally.

Since our inception we have been awarded 12 awards in the safer gambling space both across Europe and the US. These include Rising Star, Global Regulatory Award Compliance Innovator or Innovation of the Year, Best Implementation of RG Tools, Safer Gambling Supplier, Player Protection Service Provider of the Year and more. Mindway AI has regular contributions in online and print Safer Gambling features, social media awareness around campaigns such as Safer Gambling Week and Mental Health Awareness Week. We also actively contribute to events specifically focusing on player protection such as The Ethical Gambling Forum, KnowNow events, SBC’s Player Protection Symposiums in New Jersey, Barcelona and Toronto and many more.

Industrywide collaborations.

Mindway AI have actively collaborated with gambling operators, regulatory bodies, and experts to develop and implement best practices for safer gambling. Partnerships include Gordon Moody, EPIC Risk Management, Doura-Schawohl Consulting and AnonyMind. Such collaborations include sharing knowledge and participating in industry initiatives aimed at minimizing gambling-related harm. We are a member of many notable industry associations and networks including DOCV, DSWV, VAN Kansspelen, Gaming in Spain, Germany, Holland and more to come.

Mindway AI have also partnered with Casino Guru during Safer Gambling Week and Problem Gambling Awareness Month to run a special campaign for Casino Guru web visitors aimed at assessing the riskiness of their play. The campaigns are the joint effort to prevent problem gambling and strengthen the importance of responsible play which we intend to build upon in 2023 and beyond.


We’ve seen substantial growth in a 3-year period. In 2021, we had software running in 3 jurisdictions and 125k Active Players detected monthly by GameScanner. By 2022 we were live in 18 jurisdictions with 1.4 million Active Players detected monthly. By 2023 this now stands at 7 million Active Players detected monthly and now running in 54 jurisdictions, in 4 continents and counting.


In 2023 we doubled the size of our business development team which now has combined experience of over 23 years in the gambling industry. We have also expanded our tech team including machine learning experts and solutions engineers who are situated in our headquarters in Aarhus, Denmark.

KnowNow 6th Annual Conference.

Meet the Mindway AI team at Social Responsibility for Gambling Operators and Keeping Crime out of Gambling. View the full agenda for the 2 days here and book tickets for you and your team.

KnowNow 6th Annual Conference; Social Responsibility for Gambling Operators and Keeping Crime out of Gambling

Share this articleShare on Facebook
Tweet about this on Twitter
Share on LinkedIn