You have probably heard a lot in the media recently about responsible gambling. Figures released by the Gambling Commission show that British Gamblers lost a record £13.8 Billion in the year ending September 2016. This figure includes an all-time high of £1.82 Billion lost on fixed-odds betting terminals (FOBT’s).
How confident are you that your social responsibility programme is protecting your customers from gambling-related harm?
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There has been a lot of coverage in the mainstream media lately about the effects of problem gambling and the apparent lack of concern from the betting industry. With public perception being fueled by journalists, politicians and researchers alike, it really is time for operators to take note and ensure their social responsibility strategies are robust and visible. Promoting responsible gambling has to be at the top of the agenda.
The Gambling Commission has published their annual report on gambling behaviour, awareness and attitudes and even though it suggests almost half of the UK’s adult population gamble, it seems that gambling operators have some work to do to improve public perceptions of the industry.
A cross party Parliamentary Group has released a scathing report on Fixed Odds Betting Terminals (FOBT’s) calling for the government to tighten up regulation.
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The Gambling Commission has published details on their findings into an investigation revealing failures at TGP Europe Ltd and Fesuge Ltd relating to clarity of terms and conditions on a Cheltenham Festival bonus promotions offer in March 2016.
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In November 2016, the Gambling Commission published their annual report on young people and gambling indicating that 75% of 11-15 year olds have seen gambling advertisements on TV and almost one in ten follow gambling companies on social media sites. These figures were released in a climate where companies have been criticised for marketing campaigns which are likely to appeal to children. A notable example was Ladbrokes who were singled out by the Advertising Standards Association (ASA) for an email featuring an image of comic hero Iron Man.
