The All-Index, Why Data and Benchmarking is Crucial for Progress

We are delighted to welcome the All-in Diversity Project as a conference partner for Equality, Diversity and Inclusion in the Gambling Industry. To give you an insight into their mission and the All-Index we hand over to co-founder Kelly Kehn:

First, let me say how inspired we are at All-in Diversity Project to read how much of our industry has taken an interest in Diversity & Inclusion in recent weeks.

Kelly Kehn All-in Diversity Project

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The Gambling Industry. Working together to implement positive change.

You would have to have been hiding under a rock to miss all of the negative coverage of the gambling industry lately. There is so much to talk about… The UK’s hidden problem gambling epidemic, fixed odds betting terminals, sponsorship of football shirts, irresponsible affiliate marketing campaigns, dubious data scraping techniques, connections to crime, sector wars between bookmakers and casino operators, industry donations to problem gambling charities not being met, huge fines being issued by the Gambling Commission, unregulated skin betting, loot boxes and operators encouraging young people with products that appeal to children. The list goes on and on and is growing every week.

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