The Gambling Industry, Young Minds, Advertising and Regulation

In November 2016, the Gambling Commission published their annual report on young people and gambling indicating that 75% of 11-15 year olds have seen gambling advertisements on TV and almost one in ten follow gambling companies on social media sites. These figures were released in a climate where companies have been criticised for marketing campaigns which are likely to appeal to children. A notable example was Ladbrokes who were singled out by the Advertising Standards Association (ASA) for an email featuring an image of comic hero Iron Man.

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