7th Annual KnowNow Conference Speakers.

We’re counting the days until we host our 7th Annual Conference at the FDM offices in London.

We’ve got a packed agenda over the 2 days. Read on for an insight into some of our speakers…

Introducing the 7th Annual KnowNow Conference Speakers.

Kirsty Caldwell. Founder & Director. Betsmart Consulting.

With vast experience in building and leading compliance teams located in every corner of the world, both in large PLC and small start-up environments, Kirsty’s sector specific compliance knowledge is second to none. Her experience has been gained through in-house positions and consultancy services, provided via her business Betsmart Consulting.

Kirsty holds degree and post graduate degree level qualifications in governance, risk and compliance, as well a degree level qualification in anti-money laundering, with the International Compliance Association. She is also a member of the British Gambling Commission’s inaugural Industry Forum panel which was established 2024.

Elizabeth Dunn, Partner, Bird & Bird LLP.

Elizabeth Dunn is a partner in Bird & Bird’s Commercial team and focuses on regulatory and commercial matters in the gambling industry. She works closely with colleagues across Bird & Bird’s international offices to provide practical and commercial advice for clients in the industry, from major listed and unlisted B2B and B2C operators to new market entrants.

Lucy Paterson, Senior Associate, Bird & Bird LLP.

Lucy Paterson is a Senior Associate in Bird and Bird’s Gambling team, specialising in all aspects of British gambling regulation. She advises on the full spectrum of regulatory matters, drawing on extensive experience with high-profile enforcement cases and complex regulatory challenges. She also collaborates with Bird & Bird’s international colleagues to support clients operating across multiple jurisdictions.

Elizabeth and Lucy will be presenting B2B Supplier Enforcement Action and Managing Risk.

“The UK Gambling Commission has very publicly turned its focus onto the regulated B2B sector as a means of disrupting the black market, including by taking high profile enforcement action. This session will consider the issues, and the potential wider implications for the market as a whole.”

View the full agenda here.

Paula Murphy, Head of Business Development.

Paula Murphy has worked with the Gambling industry for over 8 years. As Head of Business Development at Mindway AI, she is focused on helping operators meet their legislative requirements and enhance player protection. Prior to joining Mindway AI, Paula was the Founder of specialised compliance and safer gambling information provider, KnowNow Ltd and Managing Director at Wilmington PLC’s legal division. She has a vast industry network and a deep understanding of challenges faced by operators in this space. She is passionate about helping operators boost player protection through early detection and intervention. Paula was recently named Woman of the Year at the 2025 European Casino Awards. She also featured in Hipther’s list of the 50 best speakers of 2024.

Jessica Wilson, Senior Associate, Harris Hagan.

Jessica joined Harris Hagan in March 2019 after training at another law firm in the City of London.

Specialising in all aspects of online and land-based gambling law, Jessica advises land-based and online gambling businesses (B2C and B2B), as well as many start-ups. She advises on legal classification, non-remote and remote licence applications, premises licensing, personal applications, change of corporate control applications, transaction due diligence, general compliance and reporting requirements, compliance assessments, regulatory investigations, corporate evaluations, operating and personal licence reviews, and developing associated remedial compliance programmes and action plans.

Tom Eaves, Head of Operations & Customer Success, ClearStake.

Tom has over 15 years experience in gambling and mobile payments. Prior to joining ClearStake, he was a director of gambling consultancy Think Gaming where he worked with UK and International operators to develop and manage their corporate strategy and licencing. Tom also established the mobile gaming division at AIM listed Netplay TV PLC.

Max Collinge, Head of Product, Yaspa.

Max is Head of Product at Yaspa – an award-winning real-time payments provider. Before joining Yaspa, he spearheaded the development of NatWest Group’s open banking solution. Over the past year, Max has driven Yaspa’s expansion across multiple markets. He now leads its Innovate UK-backed safer gambling initiative, using machine learning and financial data to enable positive player behaviour and outcomes.

Christina Savvouri, Business Development Leader, iGaming Growth Strategist, GLI.

Jeremy Lever, Head of Gaming and Accountancy.

View the full agenda here.