Welcome to Betsmart Consulting

We are delighted to welcome Betsmart Consultlng as a sponsor for our 7th Annual Conference in London. Don’t miss the keynote from Betsmarts Founder Kirsty Caldwell on Day 1.

Betsmart Consulting.

Betsmart Consulting provides comprehensive compliance services to multi-jurisdictional businesses within the full lifecycle of the gambling industry, from regulator to operator.

Founded in 2019 by Kirsty Caldwell, who brings over 20 years of industry experience, the company was established with a clear objective to help build a healthy and respected industry that provides a safe and fair environment for customers while enabling businesses to thrive.

The Betsmart team combines over 100 years of experience and has spent decades at the operational coalface, leading compliance functions from global tier one companies through to start-ups. Some specialist areas include regulatory compliance and oversight, anti-money laundering, risk assessment and management, licence application and operational set-up, local authority licensing support, safer gambling initiatives, and regulatory investigation support.

What sets Betsmart apart is their bespoke approach and commitment to lifelong partnerships. The company has deep understanding of how compliance is undertaken across the industry, first-hand awareness of how regulators operate, and unrivalled knowledge of technical tools available to help operators support their compliance framework. They have experience working on both sides of the regulatory fence and offer personalised, innovative compliance solutions for both online and land-based operations.

Join us in London for two essential days for the gambling industry.