Responsible Marketing for Gambling Operators
Event Phone: +44 7734 215166
- October 3, 2018
9:00 am - 4:30 pm
This conference is designed to help give gambling operators the tools you need to understand the changing regulatory landscape around promotions, avoid costly regulatory action and develop marketing strategies that will enable you to attract new players in a responsible way.
There is a lot of pressure on operators to look at the way they attract and retain players whilst upholding the key objectives of the 2005 Gambling act.
(a)preventing gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime,
(b)ensuring that gambling is conducted in a fair and open way, and
(c)protecting children and other vulnerable persons from being harmed or exploited by gambling.
This year operators have been required to make changes to promotional terms following a joint investigation from the UK Gambling Commission and the Competition and Markets Authority into shared concerns about unfair terms and practices. In recent months we have seen operators formally penalised and fined for advertising and marketing failures.
Negative media coverage of the industry continues to drive public opinion and customers are more likely than ever to vote with their feet if they feel operators are treating them unfairly or misleading them with sharp promotions or marketing practices.
This full day will bring stakeholders together from across the industry, lift the lid on the issues and provide insight into new and innovative ways to attract a changing audience.
Who should attend
- Senior management at gambling operators
- Marketing professionals
- Compliance and player protection professionals at gambling operators
- In-house lawyers at gambling operators
- Public Relations professionals within gambling operators
- Consultants working with the gambling industry
*Time slots are provisional and exact timings may be subject to change.
09:30 Opening remarks from the chair
Laura Da Silva Gomes, Founder Director, DigitalRG.net
09:40 Regulatory review
Ian Angus, Programme Director, Consumer Protection & Empowerment, UK Gambling Commission
10:20 A view from the Advertising Standards Authority and Committee of Advertising Practice
Andrew Taylor, Regulatory Policy Executive, Committee of Advertising Practice (CAP)
10:50 Real life impact of marketing practices
Owen Baily, Expert on problem gambling through lived experience
11:20 Networking coffee break
11:40 Social responsibility at the heart of campaigns
Rob Painter, Brand and HR Director, Sky Betting and Gaming
12:10 Panel – Affiliate marketing uncovered
Regulation, effects of GDPR, getting the most out of your affiliate relationships, responsibility when things go wrong
Moderator: Joe Ewens, Managing Editor, GamblingCompliance
Petra Blixt, Marketing Director, LeoVegas Gaming
Paul Carpenter, Head of Industry Services, GamCare
Andy Danson, Partner, Bird & Bird
Louise Wendel, Head of Legal, Catena Media
13:10 Networking lunch break
14:00 Fireside Chat – Protecting the young and vulnerable
Moderator: Hannah Gannage-Stewart, Deputy Editor iGaming Business
Will Ridley, Brand Executive, Sky Betting and Gaming. Chair of the Young People and Student Advisory Group for YGAM
Mike Wojcik, CEO, Queen Mary University Student Union and Trustee YGAM
14:45 Putting the customer at the centre with terms and promotional practices
Jason Chess, Partner, Wiggin LLP
15:15 Networking coffee break
15:35 Panel – KYC, the changing face of the customer. Innovative ways to attract new players
Moderator: Dan Waugh, Partner, Regulus Partners
Iain Corby, Deputy Chief Executive, GambleAware
Simon Murphy, Managing Director, Prime Time Play
Jack Symons, CEO, gamban
Helen Walton, Chief Commercial Officer, Gamevy
16:35 Closing remarks and close of conference