The KnowNow 7th Annual Conference
Here are some pictures from the KnowNow Limited 7th Annual Conference.
Date: 3-4 September, 2025.
Venue: FDM Office, London.
KnowNow Limited 7th Annual Conference. DAY 1.
Welcome from our hosts at FDM Group.
KnowNow are back! But don’t call it a comeback because we’ve been here for years!
We leave you alone for 18 months and the world goes crazy!! Robert Mabbett, Engagement Director, Better Change (Gibraltar) Ltd gives us an update on the past 18 months and scene setting for the next 2 days.
Time for a keynote.
Kirsty Caldwell, Founder and CEO, Betsmart Consulting gives us an update on the Gambling Commission Industry Forum Panel. This in depth keynote included – How they work, The chair and members, operational process improvements, regulatory process, research and stats, teething problems they’ve worked through and upcoming initiatives.
A KnowNow Annual Conference wouldn’t be a KnowNow Annual Conference without a Legal Update.
This time around we handed this ‘important tradition’ to Jessica Wilson, Senior Associate, Harris Hagan to deliver. We heard about status of the White Paper, PML accountability, Key dates for your diary and more.
Networking Break.
B2B Supplier Enforcement Action and Managing Risk.
Elizabeth Dunn, Partner and Lucy Paterson, Senior Associate, Bird & Bird LLP provide an insight. We got a snapshot of the size of global growth in B2B Licensing from 2020 to 2025 and enforcement. A quick look at UK B2B’s under the spotlight and UKGC expectations of B2B suppliers. Questions addressed in the presentation – What can B2B’s be doing? What does this mean for B2C’s? Where can this go next?
First panel of the day we focused on Open Banking Myths.
Our first panel of the day we trusted William Mace, Safer Gambling Consultant, to moderate a panel with the following:
Jeremy Lever, Head of Gaming and Accountancy, Armalytix.
Tom Eaves, Head of Operations, ClearStake.
Toby Sucharov, Chief Tech Officer, Yaspa.
No easy task but William rose to the occasion, kept order and ensured a great dialogue throughout. The discussion tackled one of the industry’s biggest misconceptions: open banking isn’t about handing operators a raw data dump of every transaction. Instead, the real value lies in creating proportionate, intelligent insights, giving operators just enough information to assess risk responsibly without overwhelming them or alienating customers. These insights can not only protect players and meet compliance needs but also improve conversion, cut manual document checks, and even identify sustainable high-value customers. The message was clear: the opportunity is as commercial as it is regulatory.
Back from Lunch and time for our 2nd Keynote.
Grainne Hurst, CEO, Betting and Gaming Council takes the stage. A great way to kick start the afternoon session.
Grainne reflected on her first year at BGC: ‘A year in which I’ve been loud and proud about our sector’, a year of progress on safer gambling, the importance of maintaining high standards & the vital role our sector plays in driving growth and protecting customers.
Question time: What has the Gambling Industry ever done for us?
Q&A and debate on the impact of the Gambling Industry on society.
David Richardson, Director of Strategic Partnerships, Better Change (Gibraltar) Ltd hosted this very special Q&A session. Made a few us rethink ever gambling at 3am in the morning!
David was joined by
Geoff Banks, CEO, GB Sports Advisors Ltd and GB Bet.
Jayne Leggett, Head of Group Compliance, Star Sports.
Joseph Cullis, President, Bacta.
Learning and Education – Sustaining gambling’s future.
A detailed insight into the regulatory training solutions being implemented at Evoke from Pete Wallis, Senior Safer Gambling Learning Specialist, Evoke.
Commercial benefit of understanding player risk distribution.
Understanding player risk distribution offers significant commercial benefits for online betting and gambling companies by allowing them to optimize business strategies, enhance customer lifetime value, and meet regulatory requirements. To round of Day 1, Paula Murphy, Head of Business Development, Mindway AI and Jez White, Safer Gambling & Sustainability Specialist, BetComply, sat down to discuss in further detail.
We rounded off a fantastic first day with a drinks reception sponsored by Yaspa.
KnowNow Limited 7th Annual Conference. DAY 2.
Robert Mabbett, Engagement Director, Better Change (Gibraltar) Ltd opens.
Empowering the future workforce of the Gambling Industry and a look at the FDM Groups Model Bank.
Gerry Finn, Account Manager, Yves Laffonte, Practice Lead, Risk, Regulatory, Compliance and Nia Kingston, Project Delivery Consultant, at FDM Group.
FDM’s key priority is to support partners with staying on top of regulatory compliance by delivering cost-effective, skilled talent that’s ready to integrate seamlessly into their teams. A way in they do this is with their Model Bank solution. Co-designed with clients, it enables operators to marry banking data with gambling activity, setting a new benchmark in AML, KYC, and customer due diligence. You can view a case study here.
Intelligent Payments.
Simo Dragicevic Co-Founder, Air Hub hosted a ‘fireside chat’ with Yaspa Founder and CEO, James Neville. James has a tremendous amount of experience, not only as a founder, but also as an executive, where he was CTO of WorldPay, and prior to that held a number of other large technology and gambling companies, including JustEat and Sportingbet.
What is the next big thing in gambling?
Jamie Mitchell, Co-Founder & CEO, Low6,talked about gamification to the rise of free-to-play ecosystems. We heard how operators are rethinking engagement in a responsible way.
Panel: Gambling or Gaming, Free to play or real money. How the gamification of popular games, Brand and Products is evolving.
Simo Dragicevic, Co-Founder, AiR Hub and Jamie Mitchell, Co-Founder & CEO, Low6 continue the discussion.
Round Table Sponsored by Mindway AI.
Session 1: Utilising AI with Paula Murphy, Head of Business Development, Mindway AI.
Paula shared their unique approach to building a player’s risk profile through GameScanner. Instead of relying on simplified methods like spend thresholds, this approach presents a holistic view of player behaviour, a real step forward in protecting individuals while respecting the player experience.
International Hotseat: Planning for Global Dominance: How to approach new and emerging markets.
Stephen Aupy, Business Development Manager, Mindway AI,moderated this panel and was joinen by Christina Savvouri, Business Development Manager EMEIA Region, Gaming Laboratories International LLC,Yardena Algamor, Safer Gambling Expert, Mindway AI and Christina Thakor-Rankin, Principal Consultant, 1710 Gaming Ltd.
An introduction to AiR Hub and how AI developments will influence global gambling regulations and best practices.
Simo Dragicevic, Co-Founder, AiR Hub gives us an update on the project starting with there mission statement to advance the emerging discipline of AI within he gambling sector and create the industry’s ecosystem for collaborative AI research.
Time for a Debate: Regulatory consequences. Who’s getting it right? Who’s getting it wrong?
The panelists analysed the topic across Regulators/Governments, Operators, Consumers and lastly third party suppliers. Moderator: David Richardson, Director, Better Change, was joined by Mark Potter, Co Managing Director, IC360, Liam Smith Director of Customer Operations, Rank Interactive, and Tim Shallcross, Head of Commercial, Amber Gaming.
Round Table Sponsored by Mindway AI.
Session 2: A closer look at the key takeaways from each track – State of play, Sustainability, Global Markets & Innovation. Great end to the event was hosted by Niamh Gallagher, Marketing Manager, Mindway AI.
Do you have any pictures from the event? We’d love to see them and maybe add to this page. Please contact the KnowNow team.
