Digital Event: Senior Leadership Forum 2021 – Ethical Business at the Heart of Gaming

Event Phone: 44 7734 215166

Ethical business is not just the right thing to do, it makes commercial sense for long term sustainability. 

This is the sentiment that sits at the core of everything we do at KnowNow. It’s our “why”, the reason we exist. We consider ourselves very fortunate to work so closely with a sector that has witnessed a revolution over the past few years. Player protection has become a key part of what we do, gambling businesses have evolved.

Ethical business is broader than responsible gambling though, it is a culture at the heart of our organisations that spans across every department impacting every customer and every employee. It will help us gain investment, attract and retain top talent, work alongside our regulators and improve public perceptions of our industry as a whole.

This forum is designed to bring together leaders from forward thinking organisations across the gambling industry to share ideas, best practice and understanding about how to put ethical business at the heart of our organisations.

Who should attend?

• C-Suite management in the gambling industry
• Managers and team leaders in the gambling industry
• Consultants and advisors to the gambling industry
• Regulators
• Anyone who has an interest in growing a gaming business

Agenda

*time slots are provisional and may be subject to change.

10:00 Welcome to the event and introduction.

10:05 – 10:45 Keynote – why ethical business is good business and what it can do for the gambling industry 

11:00 – 11:30 Sustainable investing – how investors view us and why we need to improve our profile

11:45 – 12:15 Why diversity is so important in attracting and and retaining the right talent 

12:30 – 13:30 Panel discussion: Gambling Commission figures over the last few years tell us that only around 29% of respondents think gambling is fair and can be trusted. How can we improve this perception? 

14:30 – 15:00 RG stands for Responsible Gambling can it also mean Revenue Growth?

15:45 – 16:45 Panel discussion: Let’s look at our marketing, how we incentivise our teams, what messages we portray, the mediums we use and what we could do to improve.